At Sun Tan City, we believe that a business is only as strong as the people behind it. Each member of our leadership team possesses a unique combination of strengths and expertise that has led Sun Tan City to emerge as a leader in the tanning industry.

RICK KUEBER

RICK KUEBER

Co-Founder and CEO

RICK KUEBER

Co-Founder and CEO

Rick is a naturally gifted entrepreneur whose ambition has led him to multiple business achievements. Before co-launching Sun Tan City, one of the fastest growing chains in the sun tanning industry, Rick spent seven years operating a successful 13-unit, independent video rental chain. Despite facing stiff competition from national retailers, Rick was able to build a thriving chain in the video industry. In 2002, Rick sold his business to Movie Gallery, the second-largest North American video retailer.

Along with his brother David, Rick opened the doors to the first Sun Tan City in January 1999 in Elizabethtown, Kentucky. Today, Sun Tan City has over 250 locations in 18 states.

Rick currently is serving on the American Suntanning Association (ASA) board of directors. He is also a member of Young Presidents’ Organization (YPO), a worldwide organization of elite business leaders. In June 2010, Rick received the Ernst & Young Entrepreneur Of The Year® 2010 Award in the retail category in South Central Ohio & Kentucky. Rick attended Marquette University.

DAVID KUEBER

DAVID KUEBER

Co-Founder and Chairman

DAVID KUEBER

Co-Founder and Chairman

David Kueber, not unlike his brother Rick, is a business-savvy entrepreneur with numerous successes under his belt. David co-founded Sun Tan City in 1999, developing and growing the concept until his brother Rick joined the company full time in 2002. Prior to founding Sun Tan City, David founded and developed a successful independent chain of video stores, selling them in 1995.

David graduated from the George Washington University in 1992, with a bachelor’s degree in urban affairs. He also earned his juris doctor degree from the University of Louisville and is a member of the Kentucky Bar Association. At Sun Tan City, David is primarily responsible for guiding overall real estate, finance and strategic planning functions.

STEVE GREENLAW

STEVE GREENLAW

Chief Operating Officer

STEVE GREENLAW

Chief Operating Officer

Steve joined Sun Tan City in February 2007 after spending 10 years with the country’s second-largest video specialty retailer, Movie Gallery. There, under the title Zone Vice President, he was responsible for operations in 550 stores in 11 states.

In addition to his significant multi-unit operating experience, Steve has extensive experience with growth and scale, as Movie Gallery grew from 800 locations to 4,500 locations through both acquisitions and new store openings during his tenure there. Steve is currently responsible for operations, training, store development, loss prevention and human resources.

Steve has an associate’s degree in business administration from Kennebec College.

JEFF FORREST

JEFF FORREST

Executive Vice President – Corporate Support & Franchise Operations

JEFF FORREST

Executive Vice President – Corporate Support & Franchise Operations

Jeff joined Sun Tan City in 2002, after 10 years in sales and retail operations with Sysco/Louisville Foodservice, WaxWorks Video and Video Vault.

Since joining Sun Tan City, Jeff has been involved in all aspects of the company’s growth as the chain expanded from five locations to its current count. His experience includes overseeing operations, new salon openings and corporate support functions.

Jeff is currently responsible for Sun Tan City’s franchising efforts, which includes both new franchise development and ongoing franchise support.

Jeff has a bachelor’s degree in business administration from the University of Louisville.

JOHN PIWETZ

JOHN PIWETZ

Chief Financial Officer

JOHN PIWETZ

Chief Financial Officer

A strategy and business development mastermind, John has repeatedly proven his abilities to analyze investments and nurture growth for retail chains. Prior to joining the Sun Tan City team, John held the position of VP of Investment Analysis & Acquisitions with Movie Gallery and was integrally involved in all aspects of the company’s growth, including the opening of over 1,000 new store locations. John also negotiated upwards of 150 acquisitions, which together added more than 900 additional stores to the Movie Gallery brand. John also demonstrated how analytics could be integrated with field operations when he launched a dedicated Operations Analysis division to the company to administer in-store pricing, budgeting, promotions and labor.

John joined Sun Tan City in January 2009 to bring his retail planning and analysis skills to the table and fine-tune them specifically for the tanning industry.

John has a bachelor’s degree in accounting from Auburn University.

BILL KENT

BILL KENT

Chief Information Officer

BILL KENT

Chief Information Officer

Bill Kent joined Sun Tan City in May 2012. At Sun Tan City, he is responsible for the operations of the Information Technology Department, focusing on aligning technology to support the continued growth of Sun Tan City’s salons and concepts.

Bill brings over 26 years of experience in Information Technology, working for companies large and small such as Coca-Cola, ExxonMobil, EDS, General Motors, Improv Comedy Clubs, Copeland’s of New Orleans and Texas Roadhouse. Bill spent nearly eight years with Texas Roadhouse, building and leading the IT organization through its remarkable growth to over 300 company and franchise restaurants, which successfully went public in 2004 and opened its first international restaurant in 2010. Bill truly understands the uniqueness of Retail/Hospitality Technology, Franchise Operations and our overall business.

Bill holds computer science degrees from LSU/Phillips College, is a graduate of EDS’ (Electronic Data Systems) System Engineering Development program and holds several IT and project management certifications.

MARTHA REDMAN

MARTHA REDMAN

Chief Marketing Officer

MARTHA REDMAN

Chief Marketing Officer

Martha Redman joined the Sun Tan City team as the company’s first Chief Marketing Officer in March 2012. She is a marketing veteran with nearly 30 years of experience working with world-class brands such as Humana, PepsiCo, KFC, General Electric, Southern Comfort, Finlandia Vodka, Woodford Reserve bourbon, PGA TOUR and The Ryder Cup, among many others, including hospitals, nonprofits and public utilities.

Martha is responsible for Sun Tan City’s marketing strategy and initiatives including advertising, experiential marketing, public relations, integrated campaigns, interactive and social marketing, and sponsorship and event negotiations. Her strong dedication to consumer research and analysis combined with a knack for collaborative planning and detailed execution help propel Sun Tan City’s continued success and growth.

Martha holds a degree from the University of Louisville and is currently working towards a master’s degree from Bellarmine University.

KEN MOTZENBECKER

KEN MOTZENBECKER

Senior Vice President – Support Services

KEN MOTZENBECKER

Senior Vice President – Support Services

Ken Motzenbecker joined Sun Tan City in September 2009 after spending nearly 13 years with video and game specialty retailer Movie Gallery. Movie Gallery was the second-largest video specialty retailer in North America, operating thousands of stores under the Movie Gallery, Hollywood Video and Game Crazy brands.

Ken began with Movie Gallery as Regional Director of Operations with oversight responsibility for approximately 100 stores in Alabama, Georgia and Florida. Ken progressed from the RDO position to Divisional Vice President, Vice President Support Operations and later to Senior Vice President Support Operations. During that time Ken was integrally involved in all operational aspects of Movie Gallery’s growth, including the opening of over 2,000 new and/or acquired store locations. Ken served as the chief liaison between the Store Support Center and the field with primary responsibility for all Field Communications and Customer Service as well as oversight responsibility for Field Training, Field Recruiting and Facility Maintenance.

CHRIS STERNBERG

CHRIS STERNBERG

Senior Vice President and General Counsel

CHRIS STERNBERG

Senior Vice President and General Counsel

Chris Sternberg joined Sun Tan City in September 2012, after a successful 18-year career with Papa John’s International. While at Papa John’s, the company grew from a regional chain with 500 restaurants in 1994 to the world’s third-largest pizza chain, with 4,000 franchised and company-owned restaurants in 32 countries.

Chris served as General Counsel during his last three years with Papa John’s, responsible for overseeing the company’s Legal and Enterprise Risk Management functions. From 2005 to 2012, Chris also held the position of Senior Vice President, Corporate Communications, responsible for overseeing communications, community relations and events.

Chris graduated from Bellarmine University in 1987 with a bachelor’s degree in business administration and history, and from the Brandeis School of Law, University of Louisville, in 1990. Chris also served in the U.S. Army Reserves from 1984 to 1996, retiring with the rank of Major.

TIM CHAFFIN

TIM CHAFFIN

Vice President of Operations

TIM CHAFFIN

Vice President of Operations

Tim Chaffin joined Sun Tan City in July 2005 after spending three years with Penn Stations-East Coast Subs as an owner/operator, and another 12 years with Video Vault. During his time with Video Vault, Tim helped develop and expand to a 13-store chain from its original two stores in Radcliff, Kentucky. Tim held multiple positions with Video Vault, the most recent being Operations Director for all locations and owner/operator of two locations.

Tim is currently responsible for operations of half the corporate Sun Tan City salons and Shine Sunless Spas operating from Nashville to Lexington to St. Louis. Tim has helped Sun Tan City grow from 16 salons in 2004 to its current count. With over 20 years’ experience in retail operations, Tim has developed many quality leaders in the field of business management and multi-unit operations.

Tim attended the University of Southern Indiana.

JEFF CHEATHAM

JEFF CHEATHAM

Vice President & Treasurer

JEFF CHEATHAM

Vice President & Treasurer

When it comes to finance, Jeff comes from an extensive background of both classroom education and business application. He started his career with an associate’s degree in industrial relations and went on to earn a BSBA in finance and accounting from the University of Louisville. Jeff spent nine years with Louisville’s No. 1 local television station, WHAS-TV, preparing company and departmental financial statements, sales projection reports, property and sales tax returns, enterprise zone returns, and audit reports.

Previously, Jeff was a controller for Roadrunner Video Group, where he had numerous financial responsibilities. Jeff helped prepare the filing of the 8Ks, 10Ks, and 10Qs with the Securities and Exchange Commission, forecasted sales, managed weekly cash flow budgets, managed audits, and supervised the accounts payable, accounts receivable, and payroll departments.

Jeff joined Sun Tan City in February 2007, where he has continued to thrive on the strong attention to detail that has made him such a successful financial authority. Jeff has delivered an efficient, strategic approach to the Sun Tan City Vice President & Treasurer role and continues to do so each day.

MIKE GUSTAFSON

MIKE GUSTAFSON

Vice President of Development

MIKE GUSTAFSON

Vice President of Development

Mike joined Sun Tan City in September 2007. Prior to joining Sun Tan City, Mike owned and operated a six-location tanning salon chain that was acquired by Sun Tan City in 2007. Prior to that, Mike was managing partner of a 10-location video rental chain that was later sold to Movie Gallery.

Mike has served in several different capacities for Sun Tan City and was recently promoted to Vice President of Development, responsible for all new salon construction, remodels and relocations. Mike has successfully developed over 100 sites for Sun Tan City, in addition to taking the lead to evolve the design concept of the salons. Mike has over 20+ years of development experience.

Mike attended the University of Louisville.

MARK NELSON

MARK NELSON

Vice President of Operations

MARK NELSON

Vice President of Operations

Mark has a passion for efficient growth and continuing cultural and economic success in growing markets, and he has demonstrated this passion throughout his years of retail leadership. Mark joined Sun Tan City in September 2005 after working for a decade in the video industry in many levels of management, including multi-unit management. Most recently, Mark held the position of Regional Manager, operating over 200 retail locations in 15 states.

Mark is currently responsible for over 40 Sun Tan City salons in eight districts, operating in Central Kentucky, Louisville and Indianapolis.

Mark has a bachelor’s degree in business management from the University of Louisville and an MBA from the University of Campbellsville.

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